DESCRIPTION
The client, an IoT and manufacturer, aimed to boost revenue through their accessories portfolio.
Keywords
Data analytics, portfolio analysis, recommendation algorithm
The client managed a high-revenue accessories portfolio that had been operating with minimal oversight. They lacked clarity on the key drivers of their portfolio and the precise locations of their sales.
To address this, we created a comprehensive portfolio overview, equipping the client with a robust tool for ongoing portfolio management.
As part of our growth recommendations, we identified a significant revenue opportunity within their B2B portal.
By implementing a sophisticated recommendation algorithm, tailored using over five years of transaction data, we enhanced their sales strategy. The initial deployment of our algorithm resulted in a 35% increase in portal sales for products utilizing the new recommendation system.